Marita Enriquez-Poco

Marita Enriquez-Poco

Innovator of Locally-Produced Waxed Canvas Bags

Gouache Bags started in 2015, when Marita Enriquez and her boyfriend (now husband) Louie were shopping for a replacement for his recently-ripped camera bag. They discovered The Spark Project, which allowed them to crowdfund the idea and the business from scratch. With a little help, they grew Gouache Bags into a team of fifteen people. Their goal is to support local talent and to show the world that Filipino brands can compete with international brands.

Although she’s an introvert, the crowd is what has helped Marita the most in starting her business. They allowed her to make connections and reach more people, like the artisans from Marikina and Rizal that they work with.

“If you want something and you encounter barriers, you need to take time to be resourceful; take that extra step to really explore how to get where you want to be.” She’s taken this advice to heart herself.

Women
of the World

Gouache Bags started in 2015, when Marita Enriquez and her boyfriend (now husband) Louie were shopping for a replacement for his recently-ripped camera bag. They discovered The Spark Project, which allowed them to crowdfund the idea and the business from scratch. With a little help, they grew Gouache Bags into a team of fifteen people. Their goal is to support local talent and to show the world that Filipino brands can compete with international brands.

Although she’s an introvert, the crowd is what has helped Marita the most in starting her business. They allowed her to make connections and reach more people, like the artisans from Marikina and Rizal that they work with.

“If you want something and you encounter barriers, you need to take time to be resourceful; take that extra step to really explore how to get where you want to be.” She’s taken this advice to heart herself.

Gouache Bags started in 2015, when Marita Enriquez and her boyfriend (now husband) Louie were shopping for a replacement for his recently-ripped camera bag. They couldn’t find any designs they liked that were both durable and fashionable, so they decided to design their own. They discovered The Spark Project, which allowed them to crowdfund the idea and the business from scratch. They didn’t have any capital to start with, but with a little help, they grew Gouache Bags into a team of fifteen people. Their goal is to support local talent and to show the world that Filipino brands can compete with international brands.

Marita is an introvert, so she doesn’t do well with crowds. But the crowd is what has helped her the most in starting her business. They weren’t there just for the money; they allowed her to make connections and reach more people, like the artisans from Marikina and Rizal that they work with.

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If you want something and you encounter barriers, you need to take time to be resourceful; take that extra step to really explore how to get where you want to be.

One of the things she takes the most pride in is the fact that she is able to balance all the pillars of her life. She doesn’t just live for her business; she takes care of her family, her friends, and her personal wellbeing, too. She’s proud, as well, that she’s able to build things from scratch, letting her determine what she wants her endeavors to look like, and how she wants to go about beating the obstacles in her way. She believes it isn’t impossible to have a successful business and a balanced lifestyle.

According to Marita, one of the most important things for young entrepreneurs to remember is to be clear with themselves about what lifestyle they want, and how they define their success. “Everything flows from there,” she says. If you want something and you encounter barriers, you need to take time to be resourceful; take that extra step to really explore how to get where you want to be.” She’s taken this advice to heart herself.